Our story

Connie & David

We are a couple of health care professionals who found it increasingly difficult to truly make a difference in the life quality of our patients within the profit driven environment we were working.

So time to retire! And......we started a small coffee roasting company based in our home in Spring Valley, Wisconsin.

We roast only fairly traded and organic specialty grade coffee beans and strive to increase the number of direct relationships we have with the small coffee farmers.

The process

We transform green coffee beans grown from organic plants. Hand-planted, tended, harvested and processed with meticulous pride by small farmers in rural areas under challenging conditions along the equator. Sold by fair and direct trade to importers and finally to our small home based roasting shop in Spring Valley, Wisconsin.

Here, we carefully roast - using our environmentally conscious US Roaster Corp 5k Revelation Roaster - pack and ship or deliver delicious, freshly roasted coffee beans to a wide variety of our customer friends.

Our vision

• To delight and empower those human beans we encounter while doing our small part, the final step in the transformation of coffee beans.

• To delight by roasting the most delicious coffee we are able, engaging in friendly conversation, relationship building and collaboration.

• To empower through perseverance, integrity, exploration, fair and direct trade, social and environmental consciousness.